Mission
VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.
Public Charity
CALIFORNIA TRAVEL AND TOURISM COMMISSION
Based in SACRAMENTO, CA, CALIFORNIA TRAVEL AND TOURISM COMMISSION operates as a Public Charity. The organization reported $150.7M in revenue, $161.0M in expenses, $86.3M in total assets for fiscal year 2025. Imperigo tracks 6 reported grants from this foundation totaling approximately $16.5M.
EIN: 680408095
SACRAMENTO, CA
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2025
Total Revenue$150.7M
Total Expenses$161.0M
Total Assets$86.3M
Grants Given6
Grant Total$16.5M
Filing Years2021–2025
Sample Grants Given
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$2,341,783
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$778,807
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$657,793
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$6,705,523
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$4,842,083
Showing up to 5 of 6 total records — full history available with membership.
Officers & Directors
COMMISSIONER (AS OF 10/24)
Amar Tankha
AVP OF EXTERNAL AFFAIRS & MEDIA RELATIONS
Angie Pappas
COMMISSIONER
Benjamin Webster
COMMISSIONER (THRU 08/24)
Bobbie Singh-Allen
CHAIR OF OPERATIONS (THRU 03/25)
Carla Murray - Vice
PRESIDENT AND CEO
Caroline Beteta-Whitney
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $150.7M | $161.0M | $86.3M |
| 2024 | $159.7M | $180.2M | $103.6M |
| 2023 | $145.5M | $149.4M | $138.7M |
| 2022 | $183.0M | $165.4M | $109.6M |
| 2021 | $75.9M | $62.9M | $87.0M |
Between 2021 and 2025, reported annual revenue grew from $75.9M to $150.7M (+99%), with total assets most recently reported at $86.3M.
Interactive year-over-year charts and full filing details available with membership.
Grant Geography
Grants from this foundation were reported to recipients in CA.
CA
Full geographic grant map with state-by-state breakdown available with membership.