Mission
ADVANCE THE PROSPERITY OF L.A.'S VISITOR ECONOMY AND THE LIVELIHOODS THAT DEPEND ON IT. AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE CITY OF LOS ANGELES, CONDUCT WORLDWIDE SALES AND MARKETING EFFORTS FOCUSED ON THE MEETINGS & CONVENTIONS INDUSTRY, INDIVIDUAL LEISURE TRAVELERS AND TRAVEL TRADE AND CONSUMER MEDIA. REPRESENT MORE THAN 1,100 MEMBER BUSINESSES FROM THE AREA'S HOSPITALITY AND TOURISM COMMUNITY TO PROMOTE LOS ANGELES AS ONE OF THE WORLD'S PREFERRED TRAVEL DESTINATIONS.