Mission
TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.
Public Charity
SAN FRANCISCO TRAVEL ASSOCIATION
Based in SAN FRANCISCO, CA, SAN FRANCISCO TRAVEL ASSOCIATION operates as a Public Charity. The organization reported $23.2M in revenue, $22.6M in expenses, $23.0M in total assets for fiscal year 2024. Imperigo tracks 2 reported grant relationships connected to this organization totaling approximately $5.5M.
EIN: 940835150
SAN FRANCISCO, CA
Latest filing: 2024
Total Revenue$23.2M
Total Expenses$22.6M
Total Assets$23.0M
Grant Records2
Funding Total$5.5M
Filing Years2019–2024
Where $100 goes at San Francisco Travel Association
How San Francisco Travel Association divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
$83
Programs
the work itself
$17
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $83 for programs
$83
As the city's official visitor promotion organization, the primary purpose of the San Francisco Travel Association is to enhance San Francisco's economy by promoting the city as a…
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$657,793
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$4,842,083
Showing up to 5 of 2 total records — full history available with membership.
Officers & Directors
DIRECTOR
Andrew Freeman
SEE SCH. O
Anna Marie Presutti
VP, MARKET STRATEGY & RESEARCH
Brett Allor
DIRECTOR
Caitlin O'neill
DIRECTOR
Carmen Chu
EVP, CHIEF STRATEGY OFFICER
Cassandra Mcgoldrick
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $23.2M | $22.6M | $23.0M |
| 2023 | $29.9M | $29.3M | $18.9M |
| 2022 | $21.6M | $22.3M | $17.7M |
| 2020 | $14.7M | $23.4M | $20.0M |
| 2019 | $38.1M | $36.7M | $26.9M |
Between 2019 and 2024, reported annual revenue declined from $38.1M to $23.2M (-39%), with total assets most recently reported at $23.0M.
Interactive year-over-year charts and full filing details available with membership.