Mission
VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.
Public Charity
CALIFORNIA TRAVEL AND TOURISM COMMISSION
Based in SACRAMENTO, CA, CALIFORNIA TRAVEL AND TOURISM COMMISSION operates as a Public Charity. The organization reported $159.7M in revenue, $180.2M in expenses, $103.6M in total assets for fiscal year 2024. Imperigo tracks 3 reported grants from this foundation totaling approximately $12.7M.
EIN: 680408095
SACRAMENTO, CA
Latest filing: 2024
Total Revenue$159.7M
Total Expenses$180.2M
Total Assets$103.6M
Grants Given3
Grant Total$12.7M
Filing Years2020–2024
Sample Grants Given
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$6,705,523
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$4,842,083
GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)
$1,140,805
Showing up to 5 of 3 total records — full history available with membership.
Officers & Directors
COMMISSIONER
Benjamin Webster
COMMISSIONER
Bobbie Singh-Allen
VICE CHAIR OF OPERATIONS
Carla Murray
PRESIDENT AND CEO
Caroline Beteta-Whitney
CHAIR (AS OF 07/23)
Dan Gordon
COMMISSIONER (AS OF 03/24)
Daniel Halpern
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $159.7M | $180.2M | $103.6M |
| 2023 | $145.5M | $149.4M | $138.7M |
| 2022 | $183.0M | $165.4M | $109.6M |
| 2021 | $75.9M | $62.9M | $87.0M |
| 2020 | $107.6M | $82.2M | $65.0M |
Between 2020 and 2024, reported annual revenue grew from $107.6M to $159.7M (+48%), with total assets most recently reported at $103.6M.
Interactive year-over-year charts and full filing details available with membership.
Grant Geography
Grants from this foundation were reported to recipients in CA.
CA
Full geographic grant map with state-by-state breakdown available with membership.