Mission
THE MISSION OF THE SHETH GLOBAL FOUNDATION IS TO CARRY OUT THE PURPOSES OF THE COMMUNITY FOUNDATION FOR GREATER ATLANTA. THE MISSION IS ALSO TO FURTHER THE DEVELOPMENT AND RECOGNITION OF SCHOLARS AND SCHOLARSHIP IN MARKETING GLOBALLY BY PROVIDING SUPPORT TO GRANT AWARDING RECIPIENT ORGANIZATIONS. THE SHETH GLOBAL FOUNDATION ENJOYS HIGH NAME RECOGNITION AMONGST MARKETING SCHOLARS, PARTLY DUE TO THE VARIOUS PROGRAMS AND ORGANIZATIONS IT SUPPORTS, AND PARTLY DUE TO THE PRESTIGE AND RECOGNITION THAT SHETH AWARDS REPRESENT. IN TURN, SCHOLARS WHO BENEFIT FROM THE FOUNDATION ARE ALSO COMMITTED TO THE GOALS AND MISSIONS OF THE FOUNDATION.