Public Charity

AMERICAN MARKETING ASSOCIATION

AMERICAN MARKETING ASSOCIATION is a Public Charity headquartered in CHICAGO, IL. Financial data from the 2025 filing: $16.8M revenue, $17.2M expenses, $11.8M total assets. 9 publicly reported grants to this organization, totaling roughly $117K, appear in IRS filings.

EIN: 362130315 CHICAGO, IL Chambers of Commerce & Business Leagues NTEE: S41 Latest filing: 2025
Total Revenue$16.8M
Total Expenses$17.2M
Total Assets$11.8M
Grant Records9
Funding Total$117K
Filing Years2021–2025

Mission

AS THE LEADING GLOBAL PROFESSIONAL MARKETING ASSOCIATION, THE AMA IS THE ESSENTIAL COMMUNITY FOR MARKETERS. SEE SCHEDULE O FOR ADDITIONAL INFORMATION.

Where $100 goes at American Marketing Association

How American Marketing Association divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$66 Programs the work itself
$30 Management running the organization
$4 Fundraising raising the next dollar

Inside the $66 for programs

$24
Communities and journals:the ama is home to five premier scholarly journals and nurtures new ideas, fosters collaborative relationships, and advances the field of marketing through credible, peer-reviewed scholarly…
36% of program spending
$21
Growth:the ama supports and delivers products and services to over 250,000 individual marketers who are practitioners, academics who teach in the field of marketing, and collegiate members who…
32% of program spending
$21
Professional development:the ama provides high-quality research-backed learning experiences and credentials for professionals who want to drive impact for themselves and their organizations
32% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

VICE PRESIDENT, COMMUNICATIONS Amy Gwiazdowski
AT-LARGE BOARD MEMBER Anders Gustafson
AT-LARGE BOARD MEMBER Angela Brutsche
CHIEF EXECUTIVE OFFICER Bennie F Johnson
AT-LARGE BOARD MEMBER - PAST (AMAF CHAIR) Bob Leone
AT-LARGE BOARD MEMBER Brian Fergemann

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$92,724 2 grants
Fundraising & Sponsorship
$24,000 4 grants

Financial Trends

Year Revenue Expenses Assets
2025 $16.8M $17.2M $11.8M
2024 $15.3M $18.0M $11.7M
2023 $14.4M $16.6M $13.0M
2022 $15.8M $15.0M $13.3M
2021 $14.7M $11.2M $13.7M

Between 2021 and 2025, reported annual revenue grew from $14.7M to $16.8M (+14%), with total assets most recently reported at $11.8M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for AMERICAN MARKETING ASSOCIATION

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