Mission
TO PROMOTE AND CELEBRATE RESPONSIBLE BIRD OWNERSHIP, PROTECT THE RIGHTS OF BIRD OWNERS, ENSURE A SUSTAINABLE SUPPLY OF BIRDS, FOSTER INDUSTRY COMMITMENT TO BIRD CARE AND BREEDING STANDARDS, SUPPORT WELL FOUNDED AND MEANINGFUL REGULATORY AND LEGISLATIVE INITIATIVES REGARDING BIRDS AS HOUSEHOLD PETS, AND EDUCATE AND DRIVE AWARENESS OF THE BENEFITS OF BIRD OWNERSHIP.