Mission
APPA'S MISSION IS TO PROMOTE RESPONSIBLE PET CARE AND ADVANCE THE PET PRODUCTS INDUSTRY. TO ACCOMPLISH THESE OBJECTIVES AND TO PROVIDE MEMBERS WITH VALUABLE BENEFITS, APPA WORKS HARD TO DEVELOP PROGRAMS AND SERVICES WHICH SERVE ITS MEMBERS' UNIQUE NEEDS. BY CONDUCTING INDUSTRY-RELATED MARKET RESEARCH AND HOLDING EDUCATIONAL SEMINARS AND TELECONFERENCES, APPA HELPS KEEP ITS MEMBERS INFORMED ABOUT IMPORTANT INDUSTRY INFORMATION, AND GIVES THEM THE TOOLS THEY NEED TO MAKE IMPORTANT BUSINESS DECISIONS.