Public Charity

THE BIG 12 CONFERENCE INC

THE BIG 12 CONFERENCE INC, of IRVING, TX, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $610.9M in revenue, $609.4M in expenses, $59.6M in total assets. 33 publicly reported grants to this organization, totaling roughly $358.1M, appear in IRS filings.

EIN: 752604555 IRVING, TX Fund Raising & Fund Distribution NTEE: B12 Latest filing: 2025
Total Revenue$610.9M
Total Expenses$609.4M
Total Assets$59.6M
Grant Records33
Funding Total$358.1M
Filing Years2021–2025

Mission

THE MISSION OF THE CONFERENCE IS TO: ADVANCE STANDARDS OF SCHOLARSHIP, SPORTSMANSHIP AND EQUITY WITH THE HIGHEST IDEALS OF CONFERENCE MEMBERSHIP; SUPPORT THE DEVELOPMENT OF NATIONAL-CHAMPIONSHIP CALIBER INTERCOLLEGIATE ATHLETIC PROGRAMS; ORGANIZE, PROMOTE AND ADMINISTER INTERCOLLEGIATE ATHLETICS AMONG ITS MEMBER INSTITUTIONS; OPTIMIZE REVENUES AND PROVIDE SUPPORTING SERVICES COMPATIBLE WITH BOTH ACADEMIC AND COMPETITIVE EXCELLENCE; AND ENCOURAGE COLLABORATION IN AREAS BEYOND ATHLETICS THAT BUILDS GOOD-WILL BETWEEN INSTITUTIONS AND PROMOTES THE OVERALL MISSIONS OF THE UNIVERSITIES.

Where $100 goes at The Big 12 Conference Inc

How The Big 12 Conference Inc divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$96 Programs the work itself
$4 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $96 for programs

$96
The conference collects revenue on behalf of the member schools from television agreements, bowl games, and championship events, as well as grants from the national collegiate athletic association…
All program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Sample Grants Received

2025
TO SUPPORT THE MISSION OF AMERICAN UNIVERSITIES OF HIGHER EDUCATION AND THEIR CONFERENCES WHO PARTICIPATE IN THE LIBERTY BOWL GAME EACH YEAR.
$2,600,000
2024
Grants/Scholarships
$45,865,190
2024
TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL.
$5,750,000
2024
SEE SCH I, PART IV
$5,200,000
2024
To support the mission of American universities of higher education and their conferences who participate in the Liberty Bowl game each year.
$2,600,000

Showing up to 5 of 33 total records — full history available with membership.

Officers & Directors

PRESIDENT/DIRECTOR Alexander Cartwright
COMMISSIONER Brett Yormark
CHIEF FINANCIAL OFFICER Catrina Gibson
VICE PRESIDENT - WOMEN'S B Dayna Scherf
CHANCELLOR/DIRECTOR Doug Girod
PRESIDENT/DIRECTOR Gordon Gee

Officer compensation and complete director data available with membership.

Top Grant Purposes

Education
$296,143,529 16 grants
Training & Professional Development
$21,750,000 4 grants
Sports & Recreation
$5,000,000 1 grant
General Support
$97,500 3 grants
Unspecified
$35,066,294 9 grants

Financial Trends

Year Revenue Expenses Assets
2025 $610.9M $609.4M $59.6M
2024 $493.8M $530.7M $73.6M
2023 $510.7M $495.5M $84.6M
2022 $480.6M $460.8M $72.7M
2021 $356.2M $372.2M $67.7M

Between 2021 and 2025, reported annual revenue grew from $356.2M to $610.9M (+71%), with total assets most recently reported at $59.6M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for THE BIG 12 CONFERENCE INC

Complete financials, all 33 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

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