Mission
THE LIBERTY BOWL FESTIVAL ASSOCIATION IS HOST TO THE ANNUAL AUTOZONE LIBERTY BOWL NCAA COLLEGE FOOTBALL GAME AND RELATED EVENTS HELD ANNUALLY IN MEMPHIS, TN. THE CITY AND ITS CITIZENS ARE HOSTS TO GUESTS FROM AROUND THE COUNTRY AND TO A NATIONAL TELEVISION AUDIENCE. THE ASSOCIATION SPONSORS ATHLETIC, CULTURAL, CIVIC AND RELATED ACTIVITIES TO PROMOTE THE SOCIAL AND ECONOMIC WELFARE OF THE MID-SOUTH AND ITS CITIZENS. THE ASSOCIATION PROMOTES AND SUPPORTS THE MISSION OF AMERICAN UNIVERSITIES OF HIGHER EDUCATION.