Public Charity

MUSIC WILL INC

Based in Covina, CA, MUSIC WILL INC operates as a Public Charity. The organization reported $8.1M in revenue, $7.7M in expenses, $4.9M in total assets for fiscal year 2025. Imperigo tracks 108 reported grant relationships connected to this organization totaling approximately $17.8M.

EIN: 943396568 Covina, CA Bands & Ensembles NTEE: A6C Latest filing: 2025
Total Revenue$8.1M
Total Expenses$7.7M
Total Assets$4.9M
Grant Records108
Funding Total$17.8M
Filing Years2021–2025

Mission

MUSIC WILL, INC. (FORMERLY LITTLE KIDS ROCK) TRANSFORMS LIVES BY RESTORING, EXPANDING, AND INNOVATING MUSIC EDUCATION IN OUR SCHOOLS. OUR NETWORK OF THOUSANDS OF K-12 TEACHERS ACROSS 48 STATES LEAD A NATIONAL MOVEMENT THAT BRINGS INNOVATIVE AND INCLUSIVE MUSIC EDUCATION TO STUDENTS. USING GENRES INCLUDING ROCK, POP, LATIN, AND RAP, OUR PROGRAM EMPOWERS TEACHERS TO BUILD MUSIC PROGRAMS AS DIVERSE AS THE KIDS THEY SERVE. AS A RESULT, STUDENTS SEE THEMSELVES REFLECTED IN THEIR CLASSES, WHICH STRENGTHENS THEIR CONNECTION TO THEIR SCHOOL, THEIR PEERS, AND THEIR COMMUNITY. MUSIC WILL, ALSO DONATES NECESSARY INSTRUMENTS AND CURRICULUM, MEETING A KEY NEED OF MANY SCHOOL MUSIC PROGRAMS. THE WORLD OF MUSIC EXPANDS THROUGH INNOVATION. WE ENSURE THAT MUSIC EDUCATION DOES AS WELL. SINCE 2002, THE ORGANIZATION HAS REACHED MORE THAN 1,800,000 STUDENTS WITH HIGHLY INCLUSIVE AND CULTURALLY RELEVANT MUSIC EDUCATION. TODAY, MORE THAN 900,000 KIDS PARTICIPATE IN MUSIC WILL'S PROGRAMS.

Where $100 goes at Music Will Inc

How Music Will Inc divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$75 Programs the work itself
$13 Management running the organization
$12 Fundraising raising the next dollar

Inside the $75 for programs

$43
K-12 Music Education Professional Development
57% of program spending
$32
K-12 Music Program Resources
43% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Ann Canela
CHIEF PROGRAM OFFICER Bryan J Powell
Treasurer Cheryl Zimlich
DIRECTOR Chris Donohoe
DIRECTOR Craig Kallman
CFO Daryl Thomann

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$10,343,145 58 grants
Arts & Culture
$6,501,405 25 grants
Health & Medicine
$355,100 3 grants
Education
$355,000 11 grants
Religion & Spirituality
$7,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $8.1M $7.7M $4.9M
2024 $5.3M $7.1M $4.5M
2023 $6.2M $6.0M $6.7M
2022 $6.1M $5.8M $6.5M
2021 $6.6M $5.2M $6.6M

Between 2021 and 2025, reported annual revenue grew from $6.6M to $8.1M (+21%), with total assets most recently reported at $4.9M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for MUSIC WILL INC

Complete financials, all 108 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

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