Mission
Raising a Reader supports families and inspires the development of literacy skills and a lifelong love for reading. We help children attain brighter futures in which they can thrive and contribute in school, the workforce and society.
Public Charity
Raising A Reader
Based in Milpitas, CA, Raising A Reader operates as a Public Charity. The organization reported $4.9M in revenue, $5.4M in expenses, $3.9M in total assets for fiscal year 2024. Imperigo tracks 61 reported grant relationships connected to this organization totaling approximately $5.4M.
EIN: 943390149
Milpitas, CA
Educational Services
NTEE: B90
Latest filing: 2024
Total Revenue$4.9M
Total Expenses$5.4M
Total Assets$3.9M
Grant Records61
Funding Total$5.4M
Filing Years2019–2024
Where $100 goes at Raising A Reader
How Raising A Reader divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
$76
Programs
the work itself
$16
Management
running the organization
$8
Fundraising
raising the next dollar
Inside the $76 for programs
$76
Raising A Reader (RAR) is a national nonprofit family engagement and literacy program that helps families develop, practice, and maintain home literacy habits essential for school success
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
TO IMPROVE CHILD LITERACY, STRENGTHEN FAMILIES, AND INSPIRE A NEW GENERATION OF CALIFORNIAS CHILDREN TO READ, LEARN AND SUCCEED.
$451,588
$250,000
Education
$42,000
PROGRAM SUPPORT
$20,000
TO SUPPORT EARLY LITERACY WORK WITH TRIBAL COMMUNITIES IN THE SAN DIEGO REGION
$15,000
Showing up to 5 of 61 total records — full history available with membership.
Officers & Directors
CHAIR
Carol Emig
TREASURER
Erica K Wood
DIRECTOR
Gihani Fernando
DIRECTOR
Jennifer Blatz
VP, FINANCE & OPERATIONS
Jennifer Ford
VP, STRATEGIC GROWTH & REVENUE
Jonathan Thornton
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $4.9M | $5.4M | $3.9M |
| 2023 | $5.7M | $4.8M | $4.4M |
| 2022 | $5.0M | $4.7M | $3.3M |
| 2020 | $3.2M | $3.2M | $3.8M |
| 2019 | $3.9M | $3.4M | $3.3M |
Between 2019 and 2024, reported annual revenue grew from $3.9M to $4.9M (+26%), with total assets most recently reported at $3.9M.
Interactive year-over-year charts and full filing details available with membership.