Mission
Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. We seek to build community by advancing public awareness of ideas that matter.
Public Charity
Heyday
Heyday, of Berkeley, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $2.5M in revenue, $2.5M in expenses, $2.9M in total assets. 44 publicly reported grants to this organization, totaling roughly $919K, appear in IRS filings.
EIN: 943268357
Berkeley, CA
Printing & Publishing
NTEE: A33
Latest filing: 2025
Total Revenue$2.5M
Total Expenses$2.5M
Total Assets$2.9M
Grant Records44
Funding Total$919K
Filing Years2021–2025
Where $100 goes at Heyday
How Heyday divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$77
Programs
the work itself
$16
Management
running the organization
$7
Fundraising
raising the next dollar
Inside the $77 for programs
$77
Heyday publishes approximately 20 new books a year and the quarterly magazine News from Native California
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
Publishing underrepresented artists
$30,000
SUPPORT THE PAPERBACK PRINTING AND AUDIOBOOK PRODUCTION OF THE POET AND THE SILK GIRL
$90,221
FOR GENERAL AND PROJECT SUPPORT
$30,400
For grant recipient's exempt purposes
$24,850
ARTS, CULTURE & HUMANITIES
$18,750
Showing up to 5 of 44 total records — full history available with membership.
Officers & Directors
Vice Chair/Secr
Brian Kenny
Board Member
Bruce Goldsmith
Board Member
Catherine Kanner
Board Member
Deborah L Sanchez
Board Member
Don Franzen
General Manager
Gayle Wattawa
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $2.5M | $2.5M | $2.9M |
| 2024 | $2.5M | $2.5M | $2.8M |
| 2023 | $2.4M | $2.5M | $3.0M |
| 2022 | $2.8M | $2.7M | $3.0M |
| 2021 | $2.7M | $2.3M | $2.3M |
Between 2021 and 2025, reported annual revenue declined from $2.7M to $2.5M (-9%), with total assets most recently reported at $2.9M.
Interactive year-over-year charts and full filing details available with membership.