Public Charity

CALIFORNIA RODEO INC

Based in SALINAS, CA, CALIFORNIA RODEO INC operates as a Public Charity. The organization reported $7.3M in revenue, $6.7M in expenses, $10.5M in total assets for fiscal year 2025.

EIN: 940361165 SALINAS, CA Cultural & Ethnic Awareness NTEE: A23 Latest filing: 2025

Total Revenue$7.3M

Total Expenses$6.7M

Total Assets$10.5M

Grant Records3

Filing Years2021–2025

Mission

THE CALIFORNIA RODEO, INC. IS A NON-PROFIT ORGANIZATION THAT STRIVES TO PRESERVE AND PROMOTE THE TRADITIONS OF THE CALIFORNIA RODEO SALINAS AND THE WEST. THE CALIFORNIA RODEO SALINAS AND THE SALINAS SPORTS COMPLEX SUPPORT THE COMMUNITY AND OTHER NON-PROFIT ORGANIZATIONS THROUGH THE STAGING OF THE ANNUAL CALIFORNIA RODEO SALINAS AND OTHER YEAR ROUND OPERATIONS OF THE SALINAS SPORTS COMPLEX. THROUGH DONATION OF OUR FACILITY, VENDING AND FUNDRAISING OPPORTUNITIES DURING RODEO AND OTHER EVENTS, THE CALIFORNIA RODEO, INC. AIMS TO RETURN FUNDS ANNUALLY TO LOCAL NON-PROFITS AND TO BE A HUB OF THE COMMUNITY FOR VARIOUS EVENTS AND ACTIVITIES.

Where $100 goes at California Rodeo Inc

How California Rodeo Inc divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$91 Programs the work itself

$9 Management running the organization

$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $91 for programs

$51

The California Rodeo is the largest rodeo in california

56% of program spending

$39

Big week activities

43% of program spending

The California Rodeo granted funds to support public recreation unlimited, inc

1% of program spending

Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Adam Jacop

DIRECTOR Ashley Baker

GENERAL MANAGER Barbara Causley

PAST PRESIDENT Benny Jefferson

DIRECTOR Braden Hoover

DIRECTOR Brad Rosbach

Officer compensation and complete director data available with membership.

Financial Trends

Year	Revenue	Expenses	Assets
2025	$7.3M	$6.7M	$10.5M
2024	$7.1M	$6.4M	$10.8M
2023	$6.3M	$5.5M	$9.9M
2022	$5.8M	$4.9M	$9.1M
2021	$3.4M	$2.8M	$9.1M

Between 2021 and 2025, reported annual revenue grew from $3.4M to $7.3M (+111%), with total assets most recently reported at $10.5M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for CALIFORNIA RODEO INC

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