Mission
TO FOSTER AND PROMOTE A FEELING OF GOODWILL AND FELLOWSHIP AMONG ITS MEMBERS AND BETWEEN ITS MEMBERS AND ALL FACTORS OF THE FOOD INDUSTRY OF GREATER GRAND RAPIDS AND WESTERN MICHIGAN. TO ENCOURAGE AND PERSERVE SOUND, LEGITIMATE, FAIR AND ETHICAL BUSINESS CONDUCT AND PRACTICES. TO ELIMINATE OR MINIMIZE ABUSES, METHODS AND PRACTICES INIMICAL TO PROPER DISTRIBUTION OF THE PRODUCTS OF MANUFACTURERS REPRESENTED BY ITS MEMBERS. TO ENCOURAGE THE INTERCHANGE OF IDEAS AMONG THE MEMBERS AND TO INSPIRE A FEELING OF CONFIDENCE IN THEM FOR EACH OTHER.