Mission
Promote and maintain high standards
Small Public Charity
MARKETING RESEARCH ASSOCIATION INC
MARKETING RESEARCH ASSOCIATION INC, of MINNETRISTA, MN, is a Small Public Charity tracked in Imperigo's IRS 990 database. The 2024 filing shows $39K in revenue, $17K in expenses, $93K in total assets. 2 publicly reported grants to this organization, totaling roughly $13K, appear in IRS filings.
EIN: 931219159
MINNETRISTA, MN
Latest filing: 2024
Total Revenue$39K
Total Expenses$17K
Total Assets$93K
Grant Records2
Funding Total$13K
Filing Years2020–2024
Where $100 goes at Marketing Research Association Inc
How Marketing Research Association Inc divides every $100 it spends, from its own Form 990-EZ filings, averaged across 7 years.
$100
Programs
the work itself
<$1
Everything else
operations and overhead
Form 990-EZ reports program spending but doesn't separate management from fundraising, so those are shown together.
Inside the $100 for programs
$100
Further education of members
Source: Form 990-EZ filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
Operations
$6,500
Operations
$6,500
Showing up to 5 of 2 total records — full history available with membership.
Officers & Directors
DIRECTOR OF NEW PROFESSIONALS
Brian Lamar
DIRECTOR OF INCLUSION AND DIVERSITY
Crystal Kendrick
DIRECTOR OF REGIONAL MEMBER ENGAGEMENT
Dan Rangel
DIRECTOR OF REGIONAL MEMBER ENGAGEMENT
Gina Meola
SECRETARY
Lee Ann Evans
PRESIDENT ELECT
Lisa Herceg
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $39K | $17K | $93K |
| 2023 | $4K | $46K | $71K |
| 2022 | $21K | $6K | $113K |
| 2021 | $65K | $4K | $98K |
| 2020 | $2K | $565 | $37K |
Between 2020 and 2024, reported annual revenue grew from $2K to $39K (+1576%), with total assets most recently reported at $93K.
Interactive year-over-year charts and full filing details available with membership.