Mission
TO CLOSE THE WEALTH GAP BETWEEN WHITE AMERICANS AND NON-WHITE AMERICANS, WITH A PARTICULAR EMPHASIS ON HISTORICALLY DISADVANTAGED RACIAL AND ETHNIC GROUPS OR MINORITY POPULATIONS. TO PERFORM RESEARCH RELATED TO CLOSING THE RACIAL WEALTH GAP IN AMERICA. TO CREATE A SOCIAL BRAND AND CERTIFICATION TO EDUCATE THE PUBLIC ABOUT SECTORS, COMPANIES, ORGANIZATIONS, BRANDS AND OTHER GROUPS THAT ADHERE TO OBJECTIVE STANDARDS DEVELOPED TO NARROW THE INCOME GAP. TO ENCOURAGE THE GENERAL PUBLIC TO BRING NON COMMUNITY REVENUE INTO HISTORICALLY DISADVANTAGED COMMUNITIES WHILE DEVELOPING A VIRTUOUS CIRCLE OF COMMUNITY LEVEL INDUSTRIES AND LOCAL ECONOMIES. TO EDUCATE THE GENERAL PUBLIC ABOUT THE RACIAL WEALTH GAP IN AMERICA, INCLUDING THROUGH PUBLICATIONS AND PRESENTATIONS ADDRESSING THIS TOPIC.