Mission
TO CREATE SIGNIFICANT FLORAL INDUSTRY MARKETING EFFORTS DESIGNED TO PUSH FRESH FLOWERS INTO A NEW CONSUMER CATEGORY.
Public Charity
THAT FLOWER FEELING FOUNDATION
THAT FLOWER FEELING FOUNDATION is a nonprofit organization categorized as Public Charity based in CARLSBAD, CA. Its most recent IRS filing (2025) reports revenue of $789K, expenses of $562K, total assets of $1.4M. Imperigo tracks 4 reported grant relationships connected to this organization totaling approximately $245K.
EIN: 883012264
CARLSBAD, CA
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2025
Total Revenue$789K
Total Expenses$562K
Total Assets$1.4M
Grant Records4
Funding Total$245K
Filing Years2022–2025
Where $100 goes at That Flower Feeling Foundation
How That Flower Feeling Foundation divides every $100 it spends, from its own Form 990 filings, averaged across 4 years.
$100
Programs
the work itself
<$1
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $100 for programs
$100
Formalizing and disseminating free marketing materials to further the organizations purpose of supporting the national floriculture industry through national marketing strategies intended to promote the use and enjoyment…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
CONTRIBUTION TO US FLORAL INDUSTRY MARKETING FUND THROUGH THAT FLOWER FEELING FOUNDATION
$20,000
CONTRIBUTION TO US FLORAL INDUSTRY MARKETING FUND THROUGH THAT FLOWER FEELING FOUNDATION
$50,000
CONTRIBUTION TO US FLORAL INDUSTRY MARKETING FUND THROUGH THAT FLOWER FEELING FOUNDATION
$50,000
PROGRAM SUPPORT
$125,000
Showing up to 5 of 4 total records — full history available with membership.
Officers & Directors
SECRETARYTREASURER
Anna R Baca
CHAIR
Chris Drummond
DIRECTOR
Corrine Heck
DIRECTOR
Cristina Lopez
DIRECTOR
David Armellini
DIRECTOR
Genoveva P Fog
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $789K | $562K | $1.4M |
| 2024 | $815K | $233K | $1.2M |
| 2023 | $167K | $4K | $622K |
| 2022 | $126K | $4K | $122K |
Between 2022 and 2025, reported annual revenue grew from $126K to $789K (+525%), with total assets most recently reported at $1.4M.
Interactive year-over-year charts and full filing details available with membership.