Mission
TO ENGAGE IN ACTIVITIES FOCUSED ON BUILDING UNITY THROUGH ITS BRAND AND MESSAGING THAT WILL ENCOURAGE CIVIL DISCOURSE AT THE GRASSROOTS COMMUNITY LEVEL AS WELL AS THROUGH THE BROADER MEDIA AND CULTURE AT LARGE, AND TO SEEK TO LESSEN MISUNDERSTANDING AND VIOLENCE BY WORKING TO ENHANCE TRUST ACROSS COMMUNITIES BEFORE, DURING AND AFTER MOMENTS OF SOCIAL AND RACIAL CRISIS.