Public Charity

Check My Ads Institute

Based in Washington, DC, Check My Ads Institute operates as a Public Charity. The organization reported $1.5M in revenue, $2.1M in expenses, $600K in total assets for fiscal year 2024. Imperigo tracks 14 reported grant relationships connected to this organization totaling approximately $3.1M.

EIN: 871895699 Washington, DC Latest filing: 2024
Total Revenue$1.5M
Total Expenses$2.1M
Total Assets$600K
Grant Records14
Funding Total$3.1M
Filing Years2022–2024

Mission

Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.

Officers & Directors

CEO/Co-Founder Claire Atkin
Board Member David Carroll
Board Member Dr Joan Donovan
Chief Strategy Officer Nandini Jammi
Board Member Sabrina Hersi Issa
Board Member Zachary Edwards

Officer compensation and complete director data available with membership.

Top Grant Purposes

For grant recipient's exempt purposes
$2,391,890 5 grants
EDUCATION
$360,070 4 grants
CULTURE & ARTS
$254,000 1 grant
Consumer safety in digital advrtzng
$50,000 1 grant
HUMAN SERVICES
$36,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2024 $1.5M $2.1M $600K
2023 $2.2M $1.7M $1.2M
2022 $1.7M $986K $740K

Between 2022 and 2024, reported annual revenue declined from $1.7M to $1.5M (-14%), with total assets most recently reported at $600K.

Interactive year-over-year charts and full filing details available with membership.

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