Based in Bryan, TX, Destination Bryan operates as a Public Charity. The organization reported $3.1M in revenue, $3.1M in expenses, $504K in total assets for fiscal year 2025.
DESTINATION BRYAN IS A DESTINATION MARKETING ORGANIZATION CREATED BY THE CITY OF BRYAN THAT PROMOTES, MARKETS, AND SELLS THE BRYAN COMMUNITY AS A TOURISM DESTINATION. THE ORGANIZATION DOES SO IN AN EFFORT TO GENERATE OVERNIGHT STAYS IN HOTEL AND LODGING PROPERTIES AND INCREASE SPENDING IN BUSINESSES BY VISITORS, THEREBY CONTRIBUTING TO THE ECONOMY OF THE AREA AND PROVIDING VALUE TO RESIDENTS.
How Destination Bryan divides every $100 it spends, from its own Form 990 filings, averaged across 5 years.
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $3.1M | $3.1M | $504K |
| 2024 | $2.9M | $2.7M | $467K |
| 2023 | $2.3M | $2.3M | $204K |
| 2022 | $1.5M | $1.6M | $138K |
| 2021 | $1.2M | $999K | $282K |
Between 2021 and 2025, reported annual revenue grew from $1.2M to $3.1M (+159%), with total assets most recently reported at $504K.
Interactive year-over-year charts and full filing details available with membership.
