Mission
TO PROVIDE ACCURATE, INCLUSIVE OPINION RESEARCH TO HELP OREGONIANS BUILD STRONGER COMMUNITIES THROUGH THE FOLLOWING: - GIVING VOICE TO THE VALUES AND BELIEFS OF OREGONIANS UNDERREPRESENTED IN LIKELY VOTER SURVEYS AND PROPORTIONAL SAMPLING, LIKE COMMUNITIES OF COLOR AND RESIDENTS OF RURAL PARTS OF THE STATE. - SHINING A LIGHT ON OREGONIANS' SHARED VALUES AND BELIEFS WHICH REPRESENT THE COMMON GROUND WE CAN STAND ON TOGETHER TO BRIDGE THE DIVIDES IN OREGON AND BUILD A BETTER FUTURE. - PROVIDING HIGH-QUALITY, VALID, AND STATISTICALLY RELIABLE INFORMATION TO ORGANIZATIONS WORKING TO BUILD STRONGER COMMUNITIES, MANY OF WHOM COULD NOT OTHERWISE AFFORD IT, TO HELP WITH PLANNING, POLICYMAKING, AND COMMUNICATIONS; NEEDS ASSESSMENTS; PROGRAM EVALUATION; AND PUBLIC ENGAGEMENT AND EDUCATION.