Mission
THE ORGANIZATION IS A COMMUNITY-BASED NONPROFIT, INCORPORATED IN 1976, THAT EMPOWERS PEOPLE TO LIVE MORE SUSTAINABLY AND MAKE CONSERVATION A WAY OF LIFE. ITS VISION IS TO BUILD A WATERWISE, RESILIENT, AND WASTE-FREE COLORADO. THE ORGANIZATION SERVES HOMEOWNERS, WATER UTILITIES, MUNICIPALITIES, AND SMALL BUSINESSES ACROSS COLORADO. THROUGH CONSERVATION PROGRAMS THAT REDUCE WATER USE AND THROUGH A RETAIL OPERATION THAT DIVERTS REUSABLE BUILDING MATERIALS FROM THE LANDFILL, RESOURCE CENTRAL ADVANCES PRACTICAL, COMMUNITY-DRIVEN SOLUTIONS TO ENVIRONMENTAL PROBLEMS. THE ORGANIZATION OPERATES MOST PROGRAMS AS A SOCIAL ENTERPRISE BY IDENTIFYING MARKET-BASED OPPORTUNITIES TO ENGAGE MORE RESIDENTS IN EVERYDAY CONSERVATION.