Mission
THERE ARE MANY PATHWAYS FOR IMPROVING THE LIVES OF ANIMALS, BUT ENCOURAGING CORPORATIONS TO EMBED ANIMAL PROTECTION VALUES INTO THEIR PRODUCTION PRACTICES, SUPPLY CHAINS, MARKETING EFFORTS AND RESEARCH AND DEVELOPMENT ACTIVITIES MAY BE THE MOST CONSEQUENTIAL. THE CENTER IS THE FIRST ORGANIZATION IN THE FIELD OF ANIMAL PROTECTION SOLELY FOCUSED ON INFLUENCING THE WORKINGS OF BUSINESSES TO FORGE A HUMANE ECONOMIC ORDER. THE CENTER WORKS WITH CORPORATIONS TO ALERT THEM TO THEIR RESPONSIBILITIES IN A CULTURE WHERE CONSUMERS, INVESTORS AND OTHER KEY STAKEHOLDERS ABHOR CRUELTY AND EMBRACE INNOVATION.