Public Charity

SENTIENT MEDIA

SENTIENT MEDIA, of SAN FRANCISCO, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2024 filing shows $2.2M in revenue, $1.2M in expenses, $2.3M in total assets. 28 publicly reported grants to this organization, totaling roughly $3.2M, appear in IRS filings.

EIN: 830804345 SAN FRANCISCO, CA Research Institutes & Public Policy Analysis NTEE: D05 Latest filing: 2024
Total Revenue$2.2M
Total Expenses$1.2M
Total Assets$2.3M
Grant Records28
Funding Total$3.2M
Filing Years2019–2024

Mission

SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS AN INDEPENDENT AND NONPARTISAN, NONPROFIT NEWS ORGANIZATION DEDICATED TO ILLUMINATING THE IMPACTS OF FACTORY FARMING ON CLIMATE, ANIMALS, PUBLIC HEALTH AND MORE. THROUGH FACT-CHECKED, SCIENCE-BASED JOURNALISM, WE UNCOVER INJUSTICES, HIGHLIGHT SOLUTIONS, AND INFORM COMMUNITIES, LAWMAKERS, NEWSROOMS AND CONTENT CREATORS.

Where $100 goes at Sentient Media

How Sentient Media divides every $100 it spends, from its own Form 990 filings, averaged across 5 years.

$79 Programs the work itself
$18 Management running the organization
$3 Fundraising raising the next dollar

Inside the $79 for programs

$27
Audience engagement
35% of program spending
$23
Reporting and investigations
28% of program spending
$16
Digital services
20% of program spending

Plus 1 more program. Cost per person served and the full program breakdown are on the full profile.

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Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

EXECUTIVE DIRECTOR Anna Bradley
SECRETARY Cailen Labarge
BOARD MEMBER David Coman-Hidy
BOARD MEMBER Deborah Brewster
PRESIDENT & TREASURER Mikko Jarvenpaa

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$2,470,521 18 grants
Animal Welfare
$737,000 9 grants
Civil Rights & Social Justice
$15,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2024 $2.2M $1.2M $2.3M
2023 $1.3M $814K $982K
2022 $838K $687K $440K
2020 $380K $428K $69K
2019 $353K $214K $114K

Between 2019 and 2024, reported annual revenue grew from $353K to $2.2M (+534%), with total assets most recently reported at $2.3M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for SENTIENT MEDIA

Complete financials, all 28 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

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