Mission
OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP. THE PUBLIC MARKET WILL BE A PLACE IN MADISON WHERE BUSINESSES OWNED AND OPERATED BY WOMEN, PEOPLE OF COLOR AND FIRST GENERATION IMMIGRANTS CAN GET THEIR START. MARKETREADY HALL WILL HOUSE A FOOD INNOVATION BUSINESS CENTER THAT WILL SUPPORT THE GROWTH OF SMALL BUSINESSES THAT WISH TO CREATE FOOD RELATED PRODUCTS. ENTREPRENEURS WILL BE OFFERED SHARED, AFFORDABLE ACCESS TO COMMERCIAL FOOD PRODUCTION EQUIPMENT AND INFRASTRUCTURE THAT ARE OFTEN BEYOND THE REACH OF TYPICAL LOW-CAPITAL START-UPS.