Mission
OUR MISSION TO INSPIRE PASSION, PURPOSE AND POSITIVITY IN HONOR OF GENO BY CREATING POSITIVE IMPACT IN THE LIVES OF ECONOMICALLY CHALLENGED YOUTH THROUGH DEVELOPMENT PROGRAMS THAT PERSONIFY HIS LOVE OF BASKETBALL, HIS COMMITMENT TO COMMUNITY ENRICHMENT, AND HIS AUTHENTIC APPROACH TO LIVING LIFE IN THE SERVICE OF OTHERS. OUR VISION IS TO CREATE A WORLD WHERE UNDERPRIVILEGED YOUTH FROM RURAL AND AT-RISK NEIGHBORHOODS HAVE EQUAL ACCESS TO SAFE OUTDOOR SPORTS FACILITIES, YOUTH EDUCATIONAL SERVICES, AND SCHOLARSHIP OPPORTUNITIES FOR THOSE WHO HAVE A CALLING TO VITALIZE COMMUNITIES, ADVOCATE FOR YOUTH, AND ENACT SOCIAL CHANGE.THE ORGANIZATION WAS CREATED TO HELP IMPROVE THE LIVES OF YOUTH THROUGHOUT CALIFORNIA THROUGH: (1) PROVIDING EDUCATIONAL GRANTS AND SCHOLARSHIPS; (2) DONATIONS TO SCHOOLS, AFTER-SCHOOL CENTERS, PARKS, RECREATION CENTERS, AND ANY OTHER MINOR-ORIENTED FACILITY THAT MAY SERVE OUR PURPOSE.