Mission
PROVIDE UNITED LEADERSHIP AND EFFECTIVE COMMUNICATION IN ADVOCATING FOR AND PROTECTING THE INTERESTS OF ALL THOSE INVOLVED IN THE FRANCHISE INDUSTRY. THE ASSOCIATION WILL WORK TO, AMONG OTHER THINGS, FOSTER FRANCHISOR- FRANCHISEE COMMUNICATIONS AND RELATIONS; DEVELOP AND CONTRIBUTE TO THE ADVANCEMENT OF THE FRANCHISE INDUSTRY; IMPROVE THE CHARACTER OF THE SERVICES PERFORMED AND LABOR EMPLOYED IN THE INDUSTRY; INCREASE FRANCHISEE AWARENESS THROUGH PUBLICATIONS AND SEMINARS; ENCOURAGE INVENTIVENESS AND INTERCHANGE OF THOUGHT AMONG FRANCHISEES; SECURE FOR THE FRANCHISEES FAIR AND EQUITABLE TREATMENT IN TRANSACTIONS WITH VENDORS AND SUPPLIERS; IMPROVE GENERAL BUSINESS CONDITIONS IN THE INDUSTRY; AND TO DO ALL OTHER THINGS NECESSARY AND PROPER FOR THE ADVANCEMENT OF THE INTERESTS OF ALL THOSE INVOLVED IN THE FRANCHISE INDUSTRY THROUGHOUT THE UNITED STATES AND IN SUCH OTHER TERRITORIES AS MAY BE APPROVED BY THE ASSOCIATION.