Mission
VISIT AURORA IS THE DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO TO PROMOTE BUSINESSES, WORKFORCE, AND RESIDENTS.
Public Charity
VISIT AURORA INC
VISIT AURORA INC is a Public Charity headquartered in AURORA, CO. Financial data from the 2025 filing: $5.3M revenue, $5.4M expenses, $2.9M total assets. IRS filings disclose 28 grants awarded by this foundation, totaling roughly $359K.
EIN: 800536531
AURORA, CO
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2025
Total Revenue$5.3M
Total Expenses$5.4M
Total Assets$2.9M
Grants Given28
Grant Total$359K
Filing Years2020–2025
Where $100 goes at Visit Aurora Inc
How Visit Aurora Inc divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$82
Programs
the work itself
$18
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $82 for programs
$28
Destination marketing & promotion Visit Aurora promotes the city of Aurora as a destination for leisure, business, and convention travel through marketing campaigns, digitalcontent, earned media, and the…
$27
Convention & group sales Visit Aurora attracts meetings, conventions, sports events, and group business to Aurora by serving as the primary liaison between meeting planners and Aurora hotels
$27
Partner program & community engagement Visit Aurora supports Aurora hotels, restaurants, and attractions through its partner program and produces community programming to engage residents and visitors
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Before you apply to Visit Aurora Inc
Who to contact, what to include, deadlines, typical grant size and geographic focus are available with membership.
Sample Grants Given
VARIOUS PROGRAMS
$13,200
LIVE AI JACKS INC
PARTNERSHIP
$12,500
SPONSORSHIP
$11,150
AURORA PRIDE
SPONSORSHIP
$10,000
COLFAX CANVAS LLC
FESTIVAL SPONSORSHIP
$10,000
Showing up to 5 of 28 total records — full history available with membership.
Officers & Directors
SALES DIRECT
Amber Hejduk
TREASURER
Brad Pierce
DIRECTOR
Chance Horiuchi
DIRECTOR
Daniel Benton
SECRETARY
Deanne French
HONORARY DIR
Ginger White-Brunetti
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $5.3M | $5.4M | $2.9M |
| 2024 | $5.0M | $5.7M | $2.7M |
| 2023 | $4.6M | $5.0M | $3.3M |
| 2022 | $3.0M | $4.2M | $3.7M |
| 2020 | $3.5M | $2.3M | $3.1M |
Between 2020 and 2025, reported annual revenue grew from $3.5M to $5.3M (+51%), with total assets most recently reported at $2.9M.
Interactive year-over-year charts and full filing details available with membership.
Grant Geography
Grants from this foundation were reported to recipients in CO, IL, TX.
COILTX
Full geographic grant map with state-by-state breakdown available with membership.