Mission
TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION.
Public Charity
THE BRANDLAB
Based in MINNEAPOLIS, MN, THE BRANDLAB operates as a Public Charity. The organization reported $1.6M in revenue, $2.0M in expenses, $591K in total assets for fiscal year 2025. Imperigo tracks 44 reported grant relationships connected to this organization totaling approximately $904K.
EIN: 800199088
MINNEAPOLIS, MN
Youth Community Service Clubs
NTEE: O51
Latest filing: 2025
Total Revenue$1.6M
Total Expenses$2.0M
Total Assets$591K
Grant Records44
Funding Total$904K
Filing Years2021–2025
Where $100 goes at The Brandlab
How The Brandlab divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$68
Programs
the work itself
$23
Management
running the organization
$9
Fundraising
raising the next dollar
Inside the $68 for programs
$41
Access
$14
Opportunity
$12
Inclusion
Plus 1 more program. Cost per person served and the full program breakdown are on the full profile.
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
HUMAN SERVICES
$91,250
GENERAL SUPPORT
$28,929
GENERAL SUPPORT
$28,929
For grant recipient's exempt purposes
$21,500
ORGANIZATIONAL ASSESSMENT FOR SUSTAINED GROWTH TO SUPPORT BIPOC YOUTH
$8,500
Showing up to 5 of 44 total records — full history available with membership.
Officers & Directors
DIRECTOR
Alyssa Abilo
DIRECTOR
Anthony Romano
DIRECTOR
Cindy Olson
DIRECTOR
Delphine Daniels
DIRECTOR
Eric Ashworth
DIRECTOR
Jeff King
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $1.6M | $2.0M | $591K |
| 2024 | $1.8M | $2.5M | $1.0M |
| 2023 | $1.5M | $2.8M | $1.8M |
| 2022 | $2.2M | $2.1M | $3.0M |
| 2021 | $2.8M | $1.3M | $2.9M |
Between 2021 and 2025, reported annual revenue declined from $2.8M to $1.6M (-43%), with total assets most recently reported at $591K.
Interactive year-over-year charts and full filing details available with membership.