Mission
TO CHANGE THE CULTURE OF YOUTH SPORTS SO THAT EVERY CHILD, REGARDLESS OF SOCIAL OR ECONOMIC CIRCUMSTANCE, HAS ACCESS TO A POSITIVE YOUTH SPORTS EXPERIENCE.
Public Charity
POSITIVE COACHING ALLIANCE
POSITIVE COACHING ALLIANCE, of OAKLAND, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $12.1M in revenue, $13.6M in expenses, $7.4M in total assets. 292 publicly reported grants to this organization, totaling roughly $21.3M, appear in IRS filings.
EIN: 770485946
OAKLAND, CA
Education N.E.C.
NTEE: B99
Latest filing: 2025
Total Revenue$12.1M
Total Expenses$13.6M
Total Assets$7.4M
Grant Records292
Funding Total$21.3M
Filing Years2021–2025
Where $100 goes at Positive Coaching Alliance
How Positive Coaching Alliance divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$72
Programs
the work itself
$16
Management
running the organization
$12
Fundraising
raising the next dollar
Inside the $72 for programs
$72
Pca's unified program integrates partnership engagement and fulfillment, program expansion and enhancement, and community and coach engagement into a comprehensive approach to transforming the culture of youth sports
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
EDUCATION
$32,500
EDUCATIONAL
$510,000
EDUCATION
$492,301
HUMAN SERVICES
$351,750
$263,500
Showing up to 5 of 292 total records — full history available with membership.
Officers & Directors
BOARD MEMBER
Amy Brooks
BOARD MEMBER
Antonio Davis
BOARD MEMBER
Bob Bowlsby
BOARD MEMBER
Brad Geier
BOARD MEMBER
Brian Grey
VP, PARTNER DEVELOPMENT
Casey Miller U'ren
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $12.1M | $13.6M | $7.4M |
| 2024 | $14.8M | $12.0M | $8.8M |
| 2023 | $10.0M | $11.8M | $6.0M |
| 2022 | $9.5M | $10.0M | $7.7M |
| 2021 | $9.0M | $7.3M | $4.9M |
Between 2021 and 2025, reported annual revenue grew from $9.0M to $12.1M (+35%), with total assets most recently reported at $7.4M.
Interactive year-over-year charts and full filing details available with membership.