Mission
CITY & COUNTY TOURISM PROMOTION
Based in Santa Cruz, CA, VISIT SANTA CRUZ COUNTY operates as a Public Charity. The organization reported $3.2M in revenue, $3.1M in expenses, $2.8M in total assets for fiscal year 2025.
CITY & COUNTY TOURISM PROMOTION
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $3.2M | $3.1M | $2.8M |
| 2024 | $3.2M | $3.1M | $2.5M |
| 2023 | $3.1M | $3.1M | $2.2M |
| 2021 | $2.4M | $2.4M | $2.4M |
| 2020 | $2.3M | $2.2M | $2.2M |
Between 2020 and 2025, reported annual revenue grew from $2.3M to $3.2M (+37%), with total assets most recently reported at $2.8M.
Interactive year-over-year charts and full filing details available with membership.