Mission
CITY & COUNTY TOURISM PROMOTION
Public Charity
VISIT SANTA CRUZ COUNTY
Based in Santa Cruz, CA, VISIT SANTA CRUZ COUNTY operates as a Public Charity. The organization reported $3.2M in revenue, $3.1M in expenses, $2.8M in total assets for fiscal year 2025.
EIN: 770200405
Santa Cruz, CA
Community Improvement & Capacity Building
NTEE: S
Latest filing: 2025
Total Revenue$3.2M
Total Expenses$3.1M
Total Assets$2.8M
Grant Records0
Filing Years2020–2025
Where $100 goes at Visit Santa Cruz County
How Visit Santa Cruz County divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$93
Programs
the work itself
$7
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $93 for programs
$93
The organization promoted Santa Cruz city & county as a tourist and conference destination primarily through its website, print ads, brochures and magazines to promote the welfare of…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
Treasurer
Bhavana Patel
Board Member
Bhavesh Patel
Board Member
Bijal Patel
Board Member
Consuelo Alba
President
Doug Lord
Board Member
Foster Andersen
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $3.2M | $3.1M | $2.8M |
| 2024 | $3.2M | $3.1M | $2.5M |
| 2023 | $3.1M | $3.1M | $2.2M |
| 2021 | $2.4M | $2.4M | $2.4M |
| 2020 | $2.3M | $2.2M | $2.2M |
Between 2020 and 2025, reported annual revenue grew from $2.3M to $3.2M (+37%), with total assets most recently reported at $2.8M.
Interactive year-over-year charts and full filing details available with membership.