Mission
WE STIMULATE NEW OVERNIGHT TRAVEL TO SANTA BARBARA SOUTH COAST THROUGH ADVERTISING, CONTENT MARKETING, TRAVEL MEDIA RELATIONSHIPS, MEETINGS PROMOTIONS, AND TRAVEL TRADE DEVELOPMENT.
Public Charity
VISIT SANTA BARBARA
VISIT SANTA BARBARA is a nonprofit organization categorized as Public Charity based in SANTA BARBARA, CA. Its most recent IRS filing (2025) reports revenue of $11.3M, expenses of $11.2M, total assets of $3.7M.
EIN: 770086722
SANTA BARBARA, CA
Latest filing: 2025
Total Revenue$11.3M
Total Expenses$11.2M
Total Assets$3.7M
Grant Records0
Filing Years2021–2025
Where $100 goes at Visit Santa Barbara
How Visit Santa Barbara divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$86
Programs
the work itself
$14
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $86 for programs
$29
Our marketing campaigns are comprised of two primary divisions: leisure travel advertising, and content marketing
$29
Public relations is responsible for generating non-paid publicity that inspires travel to our region
$28
Sales is comprised of two divisions
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
DIRECTOR
Amada Cruz
DIRECTOR
Andrew Firestone
DIRECTOR
Babett Hirzel
DIRECTOR
Ben Sprague
DIRECTOR OF SALES
Beth Olson
DIRECTOR
Bradley Cance
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $11.3M | $11.2M | $3.7M |
| 2024 | $11.2M | $11.1M | $3.9M |
| 2023 | $10.9M | $9.9M | $4.6M |
| 2022 | $7.3M | $7.3M | $2.3M |
| 2021 | $6.0M | $6.3M | $1.9M |
Between 2021 and 2025, reported annual revenue grew from $6.0M to $11.3M (+87%), with total assets most recently reported at $3.7M.
Interactive year-over-year charts and full filing details available with membership.