Mission
WE INSPIRE PEOPLE TO PROTECT WILD PLACES THROUGH IMAGES AND STORIES THAT CHANGE PERSPECTIVES, WESTERN NORTH AMERICA'S PUBLIC LANDS ARE UNDER THREAT. USING THE POWER OF BEAUTIFUL IMAGES, WE PUBLISH PHOTOGRAPHY BOOKS AND CREATE MULTIMEDIA ADVOCACY CAMPAIGNS TO DRAW ATTENTION TO THESE CRITICAL ECOSYSTEMS. WE WORK IN CONCERT WITH CONSERVATION PHOTOGRAPHERS, WRITERS, GRASSROOTS ORGANIZATIONS AND INDIGENOUS COMMUNITIES TO BUILD GREATER PUBLIC AWARENESS.