Public Charity

RODEO AUSTIN

Based in AUSTIN, TX, RODEO AUSTIN operates as a Public Charity. The organization reported $19.1M in revenue, $14.7M in expenses, $24.1M in total assets for fiscal year 2025. Imperigo tracks 37 reported grant relationships connected to this organization totaling approximately $625K.

EIN: 742266672 AUSTIN, TX Animal-Related NTEE: D Latest filing: 2025
Total Revenue$19.1M
Total Expenses$14.7M
Total Assets$24.1M
Grant Records37
Funding Total$625K
Filing Years2021–2025

Mission

WE BELIEVE IT TAKES GRIT TO GROW THE NEXT GENERATION. WE ARE RODEO AUSTIN, A NOT-FOR-PROFIT THAT PROVIDES REAL EXPERIENCES AND GRITTY FUN TO RAISE MILLIONS FOR TEXAS KIDS. SINCE 1938, WE'VE BEEN A MISSION WITH A RODEO THAT HAS BROUGHT HERITAGE AND ENTERTAINMENT TO OUR COMMUNITY. OUR MISSION IS TO GROW THE NEXT GENERATION...IT'S IN OUR ROOTS!

Where $100 goes at Rodeo Austin

How Rodeo Austin divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$83 Programs the work itself
$15 Management running the organization
$2 Fundraising raising the next dollar

Inside the $83 for programs

$59
Educate the public about the agriculture and livestock production industries and preserve and promote texas' western culture, values and heritage through the activities of the annual livestock show…
71% of program spending
$22
Awards programs encourage youth to practice the disciplines necessary to nurture, exhibit and sell livestock and other products (both agricultural and non-agricultural)
26% of program spending
$2
Scholarships for higher education awarded to texas high school students
3% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Amy Villarreal
DIRECTOR Ashley Ledesma
DIRECTOR Barkley Wedemeyer
DIRECTOR Benny Boyd Jr
DIRECTOR Bill Knolle
DIRECTOR Bill Rhyan

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$436,209 26 grants
Animal Welfare
$54,500 3 grants
Arts & Culture
$30,200 2 grants
Human & Social Services
$25,000 1 grant
Education
$22,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $19.1M $14.7M $24.1M
2024 $17.1M $14.0M $22.3M
2023 $18.5M $13.3M $15.2M
2022 $16.6M $12.2M $10.5M
2021 $4.3M $4.6M $8.5M

Between 2021 and 2025, reported annual revenue grew from $4.3M to $19.1M (+344%), with total assets most recently reported at $24.1M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for RODEO AUSTIN

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