Mission
Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.
Public Charity
TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY
TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY is a nonprofit organization categorized as Public Charity based in Pleasanton, CA. Its most recent IRS filing (2025) reports revenue of $3.0M, expenses of $2.9M, total assets of $1.6M.
EIN: 680193182
Pleasanton, CA
Latest filing: 2025
Total Revenue$3.0M
Total Expenses$2.9M
Total Assets$1.6M
Grant Records0
Filing Years2021–2025
Where $100 goes at Tri-Valley Convention & Visitors Bureau Visit Tri-Valley
How Tri-Valley Convention & Visitors Bureau Visit Tri-Valley divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$75
Programs
the work itself
$25
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $75 for programs
$75
Tri-Valley Convention & Visitors Bureau (Visit Tri-Valley) was created in 1993 and is organized under the laws of the State of California and operates from its office in…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
Director
Catherine Cheda
Treasurer
Chris Carter
Vice Chair
Chris Hill
Director
Debbie Loge
Director
Dianna Teves
Secretary
Jennifer Koidal
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $3.0M | $2.9M | $1.6M |
| 2024 | $2.9M | $2.8M | $1.6M |
| 2023 | $2.8M | $2.7M | $1.5M |
| 2022 | $1.9M | $2.2M | $1.5M |
| 2021 | $1.4M | $1.6M | $1.9M |
Between 2021 and 2025, reported annual revenue grew from $1.4M to $3.0M (+113%), with total assets most recently reported at $1.6M.
Interactive year-over-year charts and full filing details available with membership.