Mission
PROMOTE OVERNIGHT STAYS AND ENCOURAGE TOURISM WITHIN SONOMA COUNTY.
Public Charity
SONOMA COUNTY TOURISM BUREAU
SONOMA COUNTY TOURISM BUREAU, of SANTA ROSA, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $9.2M in revenue, $9.2M in expenses, $7.1M in total assets.
EIN: 651241411
SANTA ROSA, CA
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2025
Total Revenue$9.2M
Total Expenses$9.2M
Total Assets$7.1M
Grant Records0
Filing Years2021–2025
Where $100 goes at Sonoma County Tourism Bureau
How Sonoma County Tourism Bureau divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$80
Programs
the work itself
$20
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $80 for programs
$80
The Sonoma County Tourism Bureau works to drive overnight visitation to the area resulting in increased economic impact for sonoma county
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
DIRECTOR
Andrea Griffin
DIRECTOR
Benjamin Bailey Joined 525
SECRETARY
Bert Rangel
DIRECTOR
Brandon Mrkvicka
CHAIR
Brian Marchi
DIRECTOR
Brian Sommer Exited 1124
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $9.2M | $9.2M | $7.1M |
| 2024 | $9.3M | $9.4M | $7.1M |
| 2023 | $9.0M | $10.7M | $7.7M |
| 2022 | $10.8M | $9.7M | $7.7M |
| 2021 | $6.0M | $5.0M | $7.1M |
Between 2021 and 2025, reported annual revenue grew from $6.0M to $9.2M (+53%), with total assets most recently reported at $7.1M.
Interactive year-over-year charts and full filing details available with membership.