Mission
1. HEIGHTEN AWARENESS AND GROW THE BUSINESS OF COUNTRY MUSIC.2. SERVE AS THE INFORMATION AND COMMUNICATION CENTER FOR INDUSTRY AND CONSUMER TRENDS.3. PROVIDE A FORUM FOR INDUSTRY LEADERSHIP TO ADVANCE COUNTRY MUSIC.4. RECOGNIZE EXCELLENCE IN THE INDUSTRY.5. DEVELOP ONGOING INDUSTRY AND CONSUMER RESEARCH WITH THE GOAL OF IMPROVING COMMUNICATION AND EDUCATION WITH COUNTRY MUSIC STAKEHOLDERS.