Mission
TO CREATE A GREATER PUBLIC AWARENESS OF THE BUSINESS OF INSURANCE AND THE BENEFITS TO THE MICHIGAN ECONOMY OF A PRIVATE ENTREPRENEURIAL INSURANCE AND RISK MANAGEMENT INDUSTRY THROUGH - PUBLIC EDUCATIONAL AND PUBLIC RELATIONS PROGRAMS; SAFETY AND LOSS PREVENTION ACTIVITIES; STRONG PRESS AND MEDIA COMMUNICATIONS; ASSISTANCE TO CONSUMER PROGRAMS; LEGISLATIVE AND LOBBYING EFFORTS; JUDICIAL AND LEGAL OVERVIEW; AND SUCH OTHER ACTIVITIES THAT WILL PROMOTE AN IMPROVED UNDERSTANDING OF THE PURPOSE AND PRINCIPLES OF INSURANCE AND ASSIST THE PUBLIC IN ADDRESSING THEIR BUSINESS AND PERSONAL INSURANCE NEEDS.