Public Charity

Better Business Bureau of West Florida Inc dba Better Business Bureau Serving

Better Business Bureau of West Florida Inc dba Better Business Bureau Serving is a Public Charity headquartered in Clearwater, FL. Financial data from the 2025 filing: $4.4M revenue, $3.5M expenses, $12.9M total assets.

EIN: 592453220 Clearwater, FL Latest filing: 2025
Total Revenue$4.4M
Total Expenses$3.5M
Total Assets$12.9M
Grant Records0
Filing Years2020–2025

Mission

To be the leader in advancing marketplace trust by creating a community of trustworthy businesses; setting standards for marketplace trust; encouraing and supporting best practices; celebrating marketplace role models; and denouncing substandard marketplace behavior.

Where $100 goes at Better Business Bureau of West Florida Inc dba Better Business Bureau Serving

How Better Business Bureau of West Florida Inc dba Better Business Bureau Serving divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$52 Programs the work itself
$48 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $52 for programs

$52
The organization provides a variety of consumer services including pre-purchase reporting, verified customer reviews, dispute resolution accredited business listings, and accredited business quote services
All program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

Director Amy Rettig
Treasurer Jim Alex
Director John Richard
Corporate Counsel John Zajac
Director Judie Glenn
President/CEO Karen W Nalven

Officer compensation and complete director data available with membership.

Financial Trends

Year Revenue Expenses Assets
2025 $4.4M $3.5M $12.9M
2024 $4.0M $3.4M $11.7M
2023 $3.8M $3.2M $10.9M
2022 $3.7M $3.0M $9.9M
2020 $3.4M $2.8M $8.7M

Between 2020 and 2025, reported annual revenue grew from $3.4M to $4.4M (+29%), with total assets most recently reported at $12.9M.

Interactive year-over-year charts and full filing details available with membership.

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