Mission
THE RETHINK GROUP, INC. IS A NON-PROFIT ORGANIZATION WHOSE PURPOSE IS TO TEACH BIBLICAL PRINCIPLES OF MARRIAGE AND FAMILY LIFE THROUGH PROVIDING CURRICULUM, VIDEOS, BOOKS, MUSIC, AND OTHER RESOURCES TO ITS CUSTOMERS, PRIMARILY IN THE USA.
Public Charity
THE RETHINK GROUP INC
THE RETHINK GROUP INC is a Public Charity headquartered in CUMMING, GA. Financial data from the 2025 filing: $14.3M revenue, $14.3M expenses, $1.5M total assets. 13 publicly reported grants to this organization, totaling roughly $211K, appear in IRS filings.
EIN: 582194943
CUMMING, GA
Protestant
NTEE: X21
Latest filing: 2025
Total Revenue$14.3M
Total Expenses$14.3M
Total Assets$1.5M
Grant Records13
Funding Total$211K
Filing Years2021–2025
Where $100 goes at The Rethink Group Inc
How The Rethink Group Inc divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$74
Programs
the work itself
$26
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $74 for programs
$44
Life stage strategies
$20
Orange leaders
$10
Parent cue
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
CHILDREN'S AND YOUTH MINISTRY
$8,000
$29,000
General Support
$7,500
$24,000
$24,000
Showing up to 5 of 13 total records — full history available with membership.
Officers & Directors
EXECUTIVE DIRECTOR OF DATA & ANALYSIS (PART YEAR)
Brian Davis
DIRECTOR
David Salyers
VP OF CHURCH PARTNERSHIPS
Debra Joiner
DIRECTOR
Jennifer Barnes
BOARD CHAIRMAN & CONSULTANT
Joel Manby
EXECUTIVE DIRECTOR OF SALES (PART YEAR)
Kevin Benson
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $14.3M | $14.3M | $1.5M |
| 2024 | $24.1M | $25.3M | $3.8M |
| 2023 | $27.2M | $28.6M | $4.6M |
| 2022 | $25.4M | $26.7M | $4.6M |
| 2021 | $26.1M | $24.7M | $6.0M |
Between 2021 and 2025, reported annual revenue declined from $26.1M to $14.3M (-45%), with total assets most recently reported at $1.5M.
Interactive year-over-year charts and full filing details available with membership.