Public Charity

HEART OF APPALACHIA TOURISM AUTHORITY

HEART OF APPALACHIA TOURISM AUTHORITY is a Public Charity headquartered in ST PAUL, VA. Financial data from the 2025 filing: $560K revenue, $495K expenses, $502K total assets. 2 publicly reported grants to this organization, totaling roughly $45K, appear in IRS filings.

EIN: 541712734 ST PAUL, VA Latest filing: 2025
Total Revenue$560K
Total Expenses$495K
Total Assets$502K
Grant Records2
Funding Total$45K
Filing Years2020–2025

Mission

PROMOTE, EXPAND AND DEVELOP TOURISM OPPORTUNITIES IN THE SOUTHWEST VIRGINIA COUNTIES OF BUCHANAN, DICKENSON, LEE, RUSSELL, SCOTT, TAZEWELL, WISE AND CITY OF NORTON

Officers & Directors

Director Aj Robinson
Director Austin Bradley
Director Brittany Robertson
Director Brooke Boyd
Director Chris Fritze
Director Edward Wright

Officer compensation and complete director data available with membership.

Top Grant Purposes

GENERAL
$45,000 2 grants

Financial Trends

Year Revenue Expenses Assets
2025 $560K $495K $502K
2024 $515K $562K $452K
2023 $733K $647K $497K
2021 $613K $818K $774K
2020 $772K $652K $991K

Between 2020 and 2025, reported annual revenue declined from $772K to $560K (-27%), with total assets most recently reported at $502K.

Interactive year-over-year charts and full filing details available with membership.

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