Mission
TO INSPIRE NEWS MEDIA COMPANIES TO EMBRACE BUSINESS PRACTICES THAT SUSTAIN IMPACTFUL JOURNALISM. INMA LEVERAGES ITS GLOBAL MEMBERSHIP NETWORK TO: 1) BUILD COMMUNITIES OF BEST PRACTICE AND FACILITATE THE EXCHANGE OF IDEAS, EXPERTISE, BENCHMARKS, AND EXPERIENCES. 2) DISTILL THE COLLECTIVE KNOWLEDGE OF MEMBERS INTO INSIGHTS THAT GROWS AUDIENCES, TRANSFORM BRANDS, AND ENSURE THE FINANCIAL SUSTAINABILITY OF NEWS MEDIA COMPANIES. 3) IDENTIFY AND RECOGNISE EXCELLENCE IN VITAL AREAS SUCH AS SUBSCRIPTIONS, DATA, PRODUCT, ADVERTISING, NEWSROOMS, AND THE BUSINESS OF JOURNALISM.