Mission
Regional Visitors Bureau, Destination Marketing Organization
Public Charity
ROANOKE VALLEY CONVENTION & VISITORS BUREAU
ROANOKE VALLEY CONVENTION & VISITORS BUREAU is a Public Charity headquartered in ROANOKE, VA. Financial data from the 2025 filing: $4.3M revenue, $4.8M expenses, $3.0M total assets. 1 publicly reported grants to this organization, totaling roughly $25K, appear in IRS filings.
EIN: 541520963
ROANOKE, VA
Latest filing: 2025
Total Revenue$4.3M
Total Expenses$4.8M
Total Assets$3.0M
Grant Records1
Funding Total$25K
Filing Years2020–2025
Where $100 goes at Roanoke Valley Convention & Visitors Bureau
How Roanoke Valley Convention & Visitors Bureau divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
$82
Programs
the work itself
$17
Management
running the organization
$1
Fundraising
raising the next dollar
Inside the $82 for programs
$82
The Bureau promotes travel and tourism to the area by assisting in the recruitment and scheduling of conventions and by supplying promotional information to tourists and other visitors…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
VBR Twenty24 Sponsorship
$25,000
Showing up to 5 of 1 total records — full history available with membership.
Officers & Directors
Director
Allison Oakey
Director
Ann Blair Miller
Director
Annette Lewis
Director
Barton J Wilner
Director
Christopher Dorsey
Director
Christopher Whitlow
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $4.3M | $4.8M | $3.0M |
| 2024 | $4.1M | $4.4M | $3.4M |
| 2023 | $4.0M | $4.4M | $3.3M |
| 2021 | $2.5M | $2.0M | $2.1M |
| 2020 | $2.7M | $2.5M | $1.6M |
Between 2020 and 2025, reported annual revenue grew from $2.7M to $4.3M (+58%), with total assets most recently reported at $3.0M.
Interactive year-over-year charts and full filing details available with membership.