Public Charity

VPM MEDIA CORPORATION

VPM MEDIA CORPORATION is a nonprofit organization categorized as Public Charity based in RICHMOND, VA. Its most recent IRS filing (2025) reports revenue of $19.8M, expenses of $22.5M, total assets of $27.5M. Imperigo tracks 129 reported grant relationships connected to this organization totaling approximately $77.0M.

EIN: 540735782 RICHMOND, VA Media & Communications NTEE: A30 Latest filing: 2025
Total Revenue$19.8M
Total Expenses$22.5M
Total Assets$27.5M
Grant Records129
Funding Total$77.0M
Filing Years2021–2025

Mission

TO USE THE POWER OF MEDIA TO EDUCATE, ENTERTAIN AND INSPIRE, USING PUBLIC TELEVISION AND PUBLIC RADIO TO MAKE A POSITIVE IMPACT ON THE COMMUNITIES THROUGHOUT CENTRAL VIRGINIA, CHARLOTTESVILLE, THE SHENANDOAH VALLEY, THE NORTHERN NECK AND MECKLENBURG COUNTY REGIONS.

Where $100 goes at Vpm Media Corporation

How Vpm Media Corporation divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$67 Programs the work itself
$22 Management running the organization
$11 Fundraising raising the next dollar

Inside the $67 for programs

$50
Public television
74% of program spending
$16
Public radio
24% of program spending
$1
Educational engagement
2% of program spending · Reported in the filing: 12 students
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

NEWS ANCHOR Angela King
CHIEF INVESTMENT OFFICER Daniel Smythe
DIRECTOR Dave Paulson
DIRECTOR Dennis A Mcgaugh
DIRECTOR Ebony Walden
VP DEVELOPMENT & MARKETING Ellen S Tait

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$57,569,782 63 grants
Arts & Culture
$321,893 11 grants
Education
$111,795 2 grants
Human & Social Services
$31,750 1 grant
Environment & Conservation
$9,500 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $19.8M $22.5M $27.5M
2024 $22.5M $21.8M $29.8M
2023 $24.8M $26.1M $28.9M
2022 $24.9M $30.7M $30.3M
2021 $23.6M $20.8M $41.4M

Between 2021 and 2025, reported annual revenue declined from $23.6M to $19.8M (-16%), with total assets most recently reported at $27.5M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for VPM MEDIA CORPORATION

Complete financials, all 129 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

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