Mission
TRAVEL CHOICE, FILL IN INTERMODAL GAPS IN THE NETWORK OF TRANSPORTATION SERVICES, EDUCATE GROUPS OF ALL AGES THROUGH EXPERIENTIAL TRIPS THAT TAKE THEM TO ICONIC AND HISTORICAL DESTINATIONS, AND TO INFUSE TOURISM DOLLARS INTO EVERY ATTRACTION A GROUP TOUR VISITS BY BUS. ABA ALSO SEEKS TO EDUCATE POLICY-MAKERS, THE MEDIA AND CONSUMERS ABOUT THE ATTRIBUTES OF MOTORCOACH TRAVEL AS THE SAFEST, GREENEST, MOST COST-EFFECTIVE AND HASSLE-FREE TRANSPORTATION CHOICE.