Mission
READING IS FUNDAMENTAL WORKS TO DISRUPT THE ALARMING U.S. LITERACY CRISIS BY INSPIRING THE JOY OF READING IN CHILDREN, A CRITICAL ELEMENT TO DRIVING THE FREQUENCY, MOTIVATION, AND ENGAGEMENT NEEDED TO CREATE SKILLED READERS. WE KNOW THAT IF WE BUILD A FOUNDATION OF JOY FOR CHILDREN, THEN DEVELOPMENT, DISCOVERY, AND OPPORTUNITY FOLLOW.