Mission
THE FOUNDATION FOR FRESH PRODUCE'S VISION IS TO GROW A HEALTHIER WORLD BY CHANGING THE TRAJECTORY OF HUMAN HEALTH. THE PRODUCE INDUSTRY HAS THE POTENTIAL TO PROVIDE SOLUTIONS FOR MANY OF THE WORLD'S GREATEST HEALTH AND ECONOMIC CHALLENGES - ESPECIALLY THOSE SURROUNDING NUTRITION AND HUNGER. THE FOUNDATION WILL FOCUS ON IMPROVING THE APPEAL OF FRUITS AND VEGETABLES AS AN INTEGRAL PART OF PEOPLE'S DIETS, SUPPORTING THE DEVELOPMENT OF INFRASTRUCTURE AND SUPPLY CHAIN SOLUTIONS THAT PROVIDE EASIER ACCESS, AND ESTABLISHING STRATEGIC ALLIANCES THAT ENABLE CHILDREN AND FAMILIES TO FORM HEALTHIER EATING HABITS.