Mission
TO ENCOURAGE AND FOSTER THE IDEAL OF SERVICE AS A BASIS OF WORTHY ENTERPRISE AND, IN PARTICULAR, TO ENCOURAGE AND FOSTER: A) THE DEVELOPMENT OF ACQUAINTANCE AS AN OPPORTUNITY FOR SERVICE. B) HIGH ETHICAL STANDARDS IN BUSINESS AND PROFESSIONS, THE RECOGNITION OF THE WORTHINESS OF ALL USEFUL OCCUPATIONS, AND THE DIGNIFYING BY EACH ROTARIAN OF HIS OR HER OCCUPATION AS AN OPPORTUNITY TO SERVE SOCIETY. C) THE APPLICATION OF THE IDEAL OF SERVICE BY EVERY ROTARIAN TO HIS OR HER PERSONAL, BUSINESS AND COMMUNITY LIFE. D) THE ADVANCEMENT OF INTERNATIONAL UNDERSTANDING, GOODWILL AND PEACE THROUGH A WORLD FELLOWSHIP OFBUSINESS AND PROFESSIONAL MEN AND WOMEN UNITED IN THE IDEAL SERVICE.