Public Charity

TRACE MEDIA INC

TRACE MEDIA INC is a Public Charity headquartered in BROOKLYN, NY. Financial data from the 2024 filing: $6.3M revenue, $5.2M expenses, $4.5M total assets. 56 publicly reported grants to this organization, totaling roughly $13.3M, appear in IRS filings.

EIN: 474175513 BROOKLYN, NY Media & Communications NTEE: A30 Latest filing: 2024
Total Revenue$6.3M
Total Expenses$5.2M
Total Assets$4.5M
Grant Records56
Funding Total$13.3M
Filing Years2019–2024

Mission

THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.

Where $100 goes at Trace Media Inc

How Trace Media Inc divides every $100 it spends, from its own Form 990 filings, averaged across 5 years.

$77 Programs the work itself
$13 Management running the organization
$10 Fundraising raising the next dollar

Inside the $77 for programs

$77
Trace Media Inc
All program spending · Reported in the filing: 10 people
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Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

STAFF WRITER Christian Van Sant
EXECUTIVE EDITOR Craig Hunter
DIRECTOR Elizabeth Hansen
MANAGING DIRECTOR James Burnett
DIRECTOR Jelani Cobb
PRESIDENT John Feinblatt

Officer compensation and complete director data available with membership.

Top Grant Purposes

Education
$7,344,732 5 grants
General Support
$3,206,884 30 grants
Arts & Culture
$2,162,680 11 grants
Public Safety & Disaster Relief
$525,000 6 grants
Civil Rights & Social Justice
$10,200 1 grant

Financial Trends

Year Revenue Expenses Assets
2024 $6.3M $5.2M $4.5M
2023 $6.1M $4.4M $3.3M
2022 $3.4M $3.7M $1.7M
2020 $3.6M $3.0M $1.6M
2019 $3.0M $3.1M $1.1M

Between 2019 and 2024, reported annual revenue grew from $3.0M to $6.3M (+107%), with total assets most recently reported at $4.5M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for TRACE MEDIA INC

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